Product Designer / Digital Accessibility / AI-first Designer
I'm Virginia, a Product Designer with over 8 years of experience.
Personal experiments in product design, product thinking and AI.
A personal project created with AI assistance to explore how scattered notes can become a plan while keeping people in control.
Try an example, edit a suggestion, accept or dismiss it, and undo a change. Every proposal is yours to decide.
Spanish-language demo. AI behaviour is simulated with local rules; not yet validated with users. Notes stay in your browser.
A banking product health review. Start with a drop in card activation, explore the funnel and segments, then turn the evidence into a focused product recommendation.
Explore the example or load your own KPIs locally to create an experiment with a target metric, guardrails and a clear decision for the next product cycle.
Spanish-language demo. The default scenario is fictional; custom inputs stay in the browser and are never sent anywhere.
From complex problems to meaningful digital experiences.
I design end-to-end digital products, from research and user
flows to high-fidelity prototypes, combining user needs,
business goals and product strategy.
Using AI to move from ideas to testable experiences faster.
I integrate AI into the product design process to explore
ideas, build functional prototypes and create demos that help
teams validate concepts, gather insights and make better
product decisions.
Connecting people, priorities and product decisions.
I help define product priorities, organize initiatives and
align stakeholders across design, business and technology,
bringing structure and clarity to complex projects and helping
teams move from decisions to delivery.
Building digital products that work for everyone.
I audit and design accessible digital experiences, integrating
accessibility standards and inclusive design principles
throughout the product lifecycle.
Helping professionals grow with clarity and confidence.
I offer mentoring sessions for people starting or advancing
their careers in UX and Product Design, from portfolio and CV
reviews to career development and professional growth.
Sharing knowledge to inspire conversations and create impact.
I speak and facilitate workshops on Product Design,
accessibility, AI, UX and the evolving role of designers in
digital product teams.
I am an AI-First Product Designer with experience leading digital products from discovery to delivery, combining Product Design, Product Strategy, and AI-powered workflows to create accessible, scalable, and business-driven solutions.
My expertise spans UX Research, Product Discovery, user analysis, Design Thinking, stakeholder management, roadmap definition, and accessible design aligned with WCAG 2.2 and the European Accessibility Act (EAA). I actively leverage Artificial Intelligence tools such as Claude, ChatGPT, Cursor, Figma Make, and AI agents to accelerate research, ideation, prototyping, documentation, and decision-making.
With a background in Education and Product Design, I bring a strong human-centered perspective to complex digital challenges. I have led technology and digital transformation projects impacting more than 160,000 users, collaborating closely with cross-functional teams across product, business, engineering, and operations in Agile and Lean environments.
Throughout my career, I have designed and optimized web and mobile experiences, developed scalable Design Systems, and championed accessibility as a core product requirement rather than a compliance exercise.
Currently, I work as a Product Designer at a leading banking institution in Spain, where I lead strategic product initiatives across Cards and previously Bizum, one of the bank’s key digital products. My role combines Product Design, Product Ownership, accessibility leadership, and AI-driven innovation to deliver measurable outcomes for both users and the business.
Explore a few of my favorite projects and creative experiments.
Foodie Connect is a community-based mobile app that connects local food lovers, helping them discover, share, and enjoy unique culinary experiences together.
Neo Bank is a digital banking platform focused on user experience, accessibility, and financial inclusion, built with a clean and user-friendly interface.
AI-powered mobile app designed to help users track plant care, watering schedules, and overall plant health through smart reminders, intuitive flows, and personalized insights.
AI-powered travel planner designed to create personalised, accessible routes and adapt every itinerary to the way each person wants to explore.
We create a clear strategy together. Whether you're looking to change jobs, redirect your career to the UX/UI world, or take your first steps in tech, I'll help you create and optimize your CV, LinkedIn profile, and portfolio to highlight your professional value.
We go through detailed review sessions, actionable feedback, and practical tips so you can apply to opportunities with confidence. My goal is for you to finish the mentoring process with a clear roadmap and the right tools to strengthen your profile.
I help you define your next strategic steps: how to apply successfully, prepare for interviews, and keep building your personal brand. You’ll also receive personalized resources and recommendations
You’ll leave with practical tools and resources tailored to your next steps, including portfolio recommendations, interview guidance, and tips to keep building your confidence and personal brand.
Whether you’re looking for a freelance designer to bring your idea to life, or you want guidance through a personalized mentoring session, I’d love to hear from you.
📩 You can email me at hola@virgonzalez.es or reach out through any of my social networks.
In the Wild
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